Breaking 2 is Nike’s pursuit to break the two-hour marathon barrier. Leading into the monumental event, we executed a rollout of varied digital touch points providing updates, hype, and storytelling behind B2’s mission and innovations in a built timeline. Taking inspiration from B2’s visual center, I designed for various digital channels and platforms. Creative deliverables included a Breaking 2 website, Nike app feeds, e-mails, social posts, Apple Music album art, and more. #Breaking2 has accumulated over 2 trillion impressions.